About Us
What do we do?
We specialize in B2B market development consulting for technology-rich and ETO (engineered-to-order) companies that design & and build custom integrated systems for automation, robotics, and special machinery. Our firm is engaged with assisting clients in discovering sales opportunities by leveraging their core engineering, design, and build capabilities. Our work enables our clients to grow organically into new/adjacent market applications and customer accounts, industry segments, and/or deeper penetration with existing customers. We utilize a data-driven process whereby we intertwine market analytics with actionable sales planning and provide direction for marketing & branding.
Why are we uniquely qualified?
The principals of this firm have over 30 years of work experience in engineering, technical sales, applications, and marketing along with an educational foundation in mechanical engineering and business management. We have accumulated a breadth of knowledge in automation, robotics, custom engineered-to-order (ETO), and system integration. Our experience spans customer applications in OEM segments such as Pharmaceutical Process Machinery, Robotic Material Handling, Material Removal, Machine Tending, Picking, Packaging and Palletizing, Converting Equipment, Mining Crushers, Plastics Machinery, Semiconductor Automation, Custom Machine Design, and Process Automation & Control Integration.
How do we benefit your company?
Through a disciplined, data-driven approach and process, we are able to sift through industry and web content and use our experience to carve out specific market paths that are well-matched to your engineering capabilities. We will identify potential customer targets for sales engineering pursuit. We know what to look for and how to look for it. Our work involves investigating customer manufacturing processes, plant production & operations, and/or warehouse logistics. We can help accelerate your sales pursuit goals with greater precision. Ultimately, this will result in a favorable sales ROI by saving you time in the discovery process and providing highly targeted and well-matched actionable data.
So what...why is this important?
While companies are well-intentioned to leverage talented sales and marketing resources, they have very little appetite to spend the time and limited expertise to delve into new market applications. How many times have you heard these comments in sales meetings?
- "We need to grow our key customer base".
- "We need more (qualified) target customers for sales pursuit".
- "We need more customers like this".
- "We need to enter that market...we can do that"!
- "We don't have to do that analysis-to-paralysis".
- "We don't need that...that stuff is all text-book marketing 101".
- "How did we lose that order?...we know how to do that"!
We can provide answers to these concerns and in turn, put a spotlight on areas of top-line growth potential and pave a direct path to new market and customer project opportunities.
Our Partners
